Just graduating with a marketing degree from the University of Hartford (Shout out to all my Hawks) I love looking at new ways of marketing. I appreciate people trying to go outside the box and try something new. That is what Kia did by giving Lebron his own edition of a Kia. I think this is a slam dunk! People love Bron Bron (I hate him but thats not for here) and you want a younger male demo to buy a Kia. When you throw a special edition or limited edition males go crazy for it especially with basketball player (Go watch a Jordan shoe release if you don't know what I mean. Kia is thinking outside the box here and I love it!
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